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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2489 |
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PEST analysis is a simple method of carrying out an environmental audit these influences in order to identify which factors pose these strategic challenges (Robin John 1997).
PESTEL analysis (Political, Economical, Social, Technological, Ecological and Legal) is simple business audit tool, which gives a certain overview of the macro-environment factor for an industry or a firm...
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These factors which airline industry embroiled in will threaten to impact its profitability and operation. Political and economical are the key drivers behind the airline industry.
Political
Drawing on the political factors in PESTEL performed on airline industry. There are three major components that have bought change to this industry...
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