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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 283
Essay's paper body

"Advertisements should be clearly distinguishable as such, whatever their form and whatever the medium used; when an advertisement appears in a medium which contains news or editorial matter, it should be so presented that it will be readily recognized as an advertisement."

- International Code of Advertising from the International Chamber of Commerce

If marketers fail to hide their vested interest in selling a product, they run considerable risk of backlash...


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"Advertisements should be clearly distinguishable as such, whatever their form and whatever the medium used; when an advertisement appears in a medium which contains news or editorial matter, it should be so presented that it will be readily recognized as an advertisement."

- International Code of Advertising from the International Chamber of Commerce

If marketers fail to hide their vested interest in selling a product, they run considerable risk of backlash...


Essay fragment

General points of the essay

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