Buy custom Advertising Versus Publicity In Pr Campigns
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 862 |
Essay's paper body
To do this, senior management hired an advertising and public relations firm to design not only a public relations campaign, but an advertising campaign as well. An advertising budget in the amount of $500,000 was created to accomplish this.
The strategy that was developed was designed to use both advertising and publicity as the means to promote the company name change and new product branding...
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The key was to utilize both at the same time whenever possible to obtain greater efficiencies. We found that by using press releases to announce our company’s name change and branding, we also would gain free advertising because we could promote the company and the capabilities of the product. Initially, press releases, announcing the company name change were published (at no charge) in all the national, regional, and state trade publications...
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