Buy custom Advertising Of Benetton
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Topic: |
Business
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Number of pages / Number of words: |
9 / 2420 |
Essay's paper body
In 1985, shareholders associated with the Benetton family put on the market almost 11% of the ordinary shares of the company to the public in Europe. This initial strategy was used to "establish a liquid public market for the company's shares" and to make it easier for the Company to "access the international capital markets"...
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Benetton is the "world leader" in the design, production, and selling of unique informal attire for both genders from first born till middle age. The clothing ofcourse consist of a wide variety of colors and is mostly recognized as knitted garments and casual. In addition to their traditional image, in 1997, Benetton merged with a "Sportsytem" (S...
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General points of the essay
A company is the property of shareholders, is an exploded myth
A company is the property of the shareholders is an exploded myth
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