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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 981 |
Essay's paper body
Why didn't the advertiser go for a more full figured woman?
Women as represented in popular culture have gotten thinner and thinner. Wolfe (1991) noted that the weight of fashion models went down 23% that of ordinary women. The average American woman's dress size is sixteen and the average age is not eighteen (Anne Telford, sexism in advertising 23)...
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But if you were ever looking through a fashion magazine you would find that hard to believe. A national health study found that out of 2,379 9-year-old and 10-year-old girls (approximately half white and half African American), 40% of them reported that they were trying to lose weight. Out of the 101 million women in the U...
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