Buy custom Advertising Appeals
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Business
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| Number of pages / Number of words: |
2 / 463 |
Essay's paper body
Ad uses an "every day" appeal; uses ordinary people to recommend a product or service.
? Bandwagon. Ad shows you that "everybody" is doing it, appeals to you to be a part of the "in" crowd. (Pepsi Generation, Be a
Pepper.)
Adapted from Ad Examples Project by Bridget Schimara, Peggy Miller and others
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How those high-priced ad agencies mess with your mind.
Advertising cannot create a need for a product or service, because as humans we have the basic needs of food, clothing and
shelter. There are some other things that make life a whole lot nicer, though, and advertising can create a desire for certain products
and services through the appeals they use to persuade you to part with your money...
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General points of the essay
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