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Topic: Business
Number of pages / Number of words: 2 / 552
Essay's paper body

was still undeveloped and there was little

of no means of transport, distribution or communication. Eventually certain type

of manufactures thought of the idea of bypassing wholesalers, retailers and

using catalogs. Mail orders and pamphlets appeared around the 1870's. Late in

the 19th century many American firms began to market packaged goods under brand

names...


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Previously consumers had not been aware of or influenced by brand names.

The first product that had brand names were soap products. In the 1880's a few

brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American

Family and Packer's. Not long after brands such as Royal baking powder, Quaker

oats, Bakers chocolate, Hire's root beer, Regal shoes and Waterman's pens were

nationally advertised...


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