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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 552 |
Essay's paper body
was still undeveloped and there was little
of no means of transport, distribution or communication. Eventually certain type
of manufactures thought of the idea of bypassing wholesalers, retailers and
using catalogs. Mail orders and pamphlets appeared around the 1870's. Late in
the 19th century many American firms began to market packaged goods under brand
names...
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Previously consumers had not been aware of or influenced by brand names.
The first product that had brand names were soap products. In the 1880's a few
brands came out and they were Ivory, Pears, Sapolio, Colgate, Kirks American
Family and Packer's. Not long after brands such as Royal baking powder, Quaker
oats, Bakers chocolate, Hire's root beer, Regal shoes and Waterman's pens were
nationally advertised...
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