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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 705 |
Essay's paper body
Company: Burger King ? USA
The brief given to Blitz Games (UK) was to create an advergame which immersed the players into enjoying burgers as a part of their daily lives. It should also increase the brand visibility and brand recall.
The Game: Three games were released which were to be played on the Xbox and Xbox 360...
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The game featured the Burger King mascot as well as the spokescreatures like the Chicken and Brooke Burke. The titles include Pocketbike Racer (battle racer style game), Sneak King (a covert action game in which players must sneak up on people and serve them Burger King food) and Big Bumpin (a compilation of head-to-head bumper car games including races, battles and hockey)...
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General points of the essay
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