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Topic: Business
Number of pages / Number of words: 5 / 1333
Essay's paper body

We do not believe that they form a sufficiently credible threat to Adobe at this stage.

Strategy

The e-book reading market like all such similar markets is looking for a standard. The more people adopt a certain technology, the more will be the content that will be created for it, more devices will be built compatible to the standard and this will in-turn bring in more people to adopt it...


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The more people adopt a certain technology, the more will be the content that will be created for it, more devices will be built compatible to the standard and this will in-turn bring in more people to adopt it. This cycle will thus create the DSIR advantage. But there is one caveat to it. To get this advantage, the technology has to be filling a definite need gap and it should be compatible across networks or ecosystems...


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