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Business
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| Number of pages / Number of words: |
3 / 761 |
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His staff expanded to 27 persons, limiting the control of local managers. Much of the group's work was reactive, devoted on "putting out fires", generated by the investigation of complaints and accusations from NGOs. Husselbee's program: performance in the human rights area has been incorporated into the bonus evaluation for country managers at the end of the year...
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The group worked also towards a more progressive, long-term vision.
Sponsor of the Euro 2000 Football championship, adidas has an idea to provide its image as the best sports brand in the world. However adidas realized, 6 month before the beginning of the Euro 2000, that its image was threatened by global activist's programs...
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General points of the essay
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Adidas Human Rights Policy and Euro 2000
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