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Topic: Business
Number of pages / Number of words: 3 / 581
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Give some details about the degree of channel integration. Is the current arrangement effective and efficient?

Conclude this section with your advertising objectives and discuss strategies to remedy problems or take advantage of opportunities. Be sure that you do not confuse strategies with tactics...


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Be sure that you do not confuse strategies with tactics. In this section, you should limit your discussion to broader directions (e.g. adopt a frontal attack strategy) rather than specifics (e.g. use fear, humor in its advertising).

(3) Advertising/Sales Promotion Strategy (20%) DUE ON THURSDAY NOVEMBER 18th...


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