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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2172 |
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"We have very little doubt that every iPod we build, we can sell," according to Greg Joswiak, Apple's senior director of hardware (Fried). They aggressively sold the product in their Apple stores, through popular electronic outlets as well online retailers. As it came to pass, Apple read the market perfectly and iPod sales exceeded everybody's expectations as it became one of the most sought after and hottest gifts of the 2001 holiday season...
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As it came to pass, Apple read the market perfectly and iPod sales exceeded everybody's expectations as it became one of the most sought after and hottest gifts of the 2001 holiday season.
Since then, Apple has built on its success by continually upgrading the iPod. Apple extended its battery life (iPods can now last up to 15 hours on a single charge), improved its user interface (current iPods now feature Click Wheels as opposed to the original iPod's Thumb Wheel) and increased its storage capacity (a 60GB iPod capable of storing 15,000 songs is now available)...
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