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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2216 |
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If the firm is in a highly competitive market its profitability ratios will be relatively low. On the other hand, if the firm is a monopoly or is selling a unique product or serving a niche market, its profitability ratios will be less affected by competitive pressures and so ought to be relatively higher (Blandon P...
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The gross profit represents the difference between the sales and the cost of sales and it needs to be sufficient to cover all the overhead costs and generate an additional profit to retain within the business to reinvest and to provide additional working capital. The gross profit margin ratio is:
gross profit
Gross Profit Margin=---------------------X100
Sales
Gross Profit=sales – cost of sales (opening stock+purchases–closing stock)
The gross profit margins (GPM) of the three companies X, Y and Z are 15, 22 and 40 respectively...
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General points of the essay
What are the distinctive features of the perfectly competitive model of the market for goods and services? What are the implications for a business strategy aimed at enhancing profitability?
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