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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3250 |
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In the best case the first thing people that pops into peoples mind is the brand.
In this step the brands have to answer the consumer’s question: “Who are youâ€. Brand salience is here a key word. It measures the awareness of a brand and frequency and possibility the brand is evokes under different situations...
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In the best case the first thing people that pops into peoples mind is the brand.
In this step the brands have to answer the consumer’s question: “Who are youâ€. Brand salience is here a key word. It measures the awareness of a brand and frequency and possibility the brand is evokes under different situations...
Essay fragment
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