Buy custom Abel Tasman National Park Marketing Mix
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1383 |
Essay's paper body
Provide examples to support your commentary.
The micro-environment
This environment influences the organization of ATE directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this is not every time the way it is...
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In this context, micro describes the relationship between firms and the driving forces that control this relationship. For ATE it is a more local relationship, and they may exercise a degree of influence. In this case ATE has to look after the position and opinion of locals they have to cope with.
The macro-environment
This includes all factors that can influence the organization of ATE, but which are out of their direct control...
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