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It was important for Toyota when developing their value proposition that it was clear and concise. Toyota may have started by brainstorming and focusing on the needs their target demographic group had in common. They would have done some market research.

Toyota's value proposition to prospective buyers of its Prius was "A car that sometimes runs on gas power and sometimes on electric power, from a company that always runs on brain "power"...

It was important for Toyota when developing their value proposition that it was clear and concise. Toyota may have started by brainstorming and focusing on the needs their target demographic group had in common. They would have done some market research.

Toyota's value proposition to prospective buyers of its Prius was "A car that sometimes runs on gas power and sometimes on electric power, from a company that always runs on brain "power"...

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