Buy custom A Study Of Advertisements In relation To Affectivity And A Comparison Of Two Adverts On The Same Product But Differing Brands
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1835 |
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That is not to say however that special effects can or should be a substitute for a good idea, and a testament to these facts is the recent and probably most popular recent TV advertisement, Cadbury’s ‘monkey playing the drums’. The advert cost over ?6 million in total but does not have an obvious gratuitous amount of special effects...
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Yet it’s not just the adverts simplicity that makes for its success, it’s the fact that the advert is so intentionally not to do with the marketed product, except for displaying the logo and recognised brand colours. When a company grows to as recognised a brand to the level that only part of a logo or the brand colours can immediately signify the company or product, they can afford to play around a little more with advertising strategies...
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