Buy custom A Report Into The Concept And Effects Of Merchandise Display Densities
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1026 |
Essay's paper body
Discuss how different target densities can be engineered at store level.
To keep the customer curious while browsing through the store, a varied overall picture has to be created.
At Primark, the densities are always very high; however diversity is achieved by adjusting the garments either towards the customer or to the side...
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A garment facing the customer has the advantage of full visibility, however it is more convenient to look for certain sizes when the clothes are facing sideward. Primark overcame that problem by displaying garments on two levels. The styles on the top rails are facing the customer on eyelevel to achieve best visibility...
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General points of the essay
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