Buy custom A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3820 |
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It is a correlation study which measures the correlation among the study variables such as client retention, trust, customer satisfaction and switching barrier. The sample for this study was the 30 clients of Unitrend ltd. The researcher distributed 120questionnaires among the respondents; these questions were borrowed from the article of Chatura Ranaweera and Jaideep Prabhu(2003)...
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Collected data were analyzed by using the SPSS version 12.0. Correlation analysis, stepwise regression were performed to asses the hypothesis. The correlation analysis provided full support to prove 2 of the hypothesis among 3 which were trust and customer satisfaction. Customer satisfaction and trust have some strong positive statistically related...
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General points of the essay
Customer Satisfaction Survey
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A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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