Buy custom A Critical Evaluation of Multi-Channel Retailing in the UK Today
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2789 |
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Increased competition has forced retailers to implement greater discounts and to develop more innovative product offerings. Shoppers, too, have changed. They expect better selections, lower prices, and instant service and they will stop shopping at retailers that cannot deliver. In this difficult new environment, the traditional conventions of retailing are changing...
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Traditionally, retailers approached customers through one dominant channel. But today, to effectively build your customer base, retailers must become experts in synchronizing operations across multiple retail channels in order to satisfy the increasingly knowledgeable and increasingly disloyal customer...
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