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| Topic: |
Business
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| Number of pages / Number of words: |
34 / 9304 |
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Sears was the leading retailer in the nation, during the 1970s, however, the recession of 1974-1975 and inflation affected Sears adversely. Sears targeted middle class families and expanded its overhead. Wal-Mart's strategy was to compete with its rivals and lower overhead expenses. Compared with Sears, which consisted of more than 6,000 distribution centers, Wal-Mart had only 2,500 comparable units...
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Wal-Mart's fundamental business principles at that time were to provide "high-quality," brand name merchandise at low-prices and to locate stores in small towns (Vance, 113).
Wal-Mart centered on small-towns first, then tried to move to large cities. This happened while other retailers centered on larger urban centers...
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