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Topic: Business
Number of pages / Number of words: 6 / 1643
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(Beckman & Davidson 1997) A short list of some of the categories that fall under a career in marketing are:

Public Relations

Brand Management

Promotions

Advertising

Market Research

Each relies on a combination of similar and decidedly different individual talents, knowledge and strengths to be effective in the job...


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An examination of each sub-field above will give a better insight into what each entails.

Market Research

Market Research involves researching the intended target. That target can be companies or individuals. (Petty) In order for a company to capture a market it must first be able to understand that market...


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General points of the essay

A Career In Marketing Career Profile: Advertising Executive Career Research Paper How To Begin Your Career In Sales/Marketing? Public Relations in Marketing THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL Is a business career preferable to any other career Career Research Card 405 Career Research Career, Career Interests, and the Value of a College Education Marketing As A Career Marketing and Brand Management Present Career, Career Interest and the Importance of a College Education Present career, career interest and the value of a college education Strategic Marketing and the Four P's of Market Research

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