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They had to research which set of viewers comprised their main target group. Which group should they concentrate their attention on? Was it old people, young people, male or female, from rural or metropolitan area? How could this be determined? I think they had focus on more middle age woman. The other important thing was pricing...
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The other important thing was pricing. How much should one call cost? In addition, how much should people be able to win?
General points of the essay
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