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Essay's paper info
Topic: Business
Number of pages / Number of words: 10 / 2691
Essay's paper body

In this phase the ideas were judged on 7 criteria. The criteria are:

Criteria Score

Market Potential 0 or 1

Riskiness 0 or 1

Investment Size 0 or 1

Technology Level 0 or 1

Environmental Acceptability 0 or 1

Ethical Acceptability 0 or 1

Profit Potential 0 or 1

As mentioned in the table each product was given a score of either 0 or 1 in each criterion...


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The scores were then summed up to obtain a score out of 7. The idea that received a score of 6 or 7; that is, a score of 6 was the cut off score.

After the groups critical evaluation the 31 ideas were narrowed down to 12 ideas. That is almost 60% ideas were left out in this phase.

Phase 4: Weighted 10 Point Scoring Model

In the 4th phase the 12 ideas were put through a weighted 10 point scoring model...


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General points of the essay

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