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Baines, Phil Harris and Barbara R. Lewis, 2002]. The use of marketing theory and concepts has gone beyond establishing effective communication with the electorate only.
Marketing concepts and tools like market research, opinion polls and campaign management practices have found strategic approval of the political entities and hence become an important field of study and research...
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There are some skeptics who while arguing against the influence of marketing on politics generally say that it may be possible to win an election campaign and still lose an election. They look at election campaign as a month long event only, which it isnât. A campaign has to be a five years long exercise to ensure electoral victory...
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