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Serai Garden restaurant knows that it could not appeal to all of its customers; therefore, it has selected a few markets where it can serve best. The markets that Serai Garden restaurant has targeted are family life cycle, which include single to married couples with children, age ranging from 22 onwards and income due to its location and quality provided...
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Serai Garden restaurant has also adopted differentiated marketing as its market-coverage strategy.
It will definitely help with the marketing strategy if the marketers carry out surveys on how they could attract customers and discover other ways to influence customers to actually purchase a product or service...
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