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Topic: Business
Number of pages / Number of words: 7 / 1857
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Therefore, NIVEA started sales in supermarket with a great deal of promotional support. They started challenging advertising campaign to show the supremacy of NIVEA and have a powerful effect on consumers.

1970: The successful advertising campaign of the 70’s had provided Beiersdorf with the crucial basis required extending the NIVEA brand into a new market with new products...


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A large scale image research study carried out for European countries in 70’s showed that NIVEA enjoyed a high level of trust and was considered an honest brand of high quality. This product range was extended and divided into the following ranges:

  • SKINCARE.
  • NIVEA SUN.

1980: The product range of NIVEA was extended further on in the 1980’s where the new products introduced by them consist of the following products:

  • NIVEA SHAVING CARE...

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‘ Bull-Whip Effect. Causes & Impact. How Can Improved It Support Reduce Bullwhip Effect Marketing Plan - New Nivea Product Nivea/Beiersdorf presentation Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Advertising Methods And The Ways In Which They Meet The Needs And Desires Of Their Consumers I Started Early-took My Dog Nivea External Analysis who started WWII ?The First World War started more by accident than by design'. Discuss. To What Extent Had The World War Started Before 1939? “Getting Started” How Are Current Advertising Techniques Used To Manipulate Consumers? The Cosby Show, Challenging Gender Ideals 5 Vital Tips to Get You Started in Online Investments How The Internet Got Started

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