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? Customers are able to see and handle products they are considering buying.
? People are on hand to ensure customers' needs are matched with the right product and to explain the different options available.
? Vodafone wants to make its services accessible to as many people as possible: from the young, through apprentices and high powered business executives, to the more mature users...
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Phone users can top up their phone on line.
? Vodafone UK gives NECTAR reward points for every ?1 spent on calls, text messages, picture messages and ring tones.
? Vodafone works with icons such as David Beckham to communicate its brand values.
Above the line
? Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively...
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