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15). This may not be the most important role of a manager, but it will help a manager get his/her employees to do their best, and have the desire to make the company better. Motivation is something that has to be done right. There are times when a manager might have the best intentions, but will come off to the employee as condescending...
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There are also the managers who do not have any motivational skills and can demoralize his/her employees. This can make employees work against the common goal instead of with the manager towards a bettered organization.
In my organization our CEO does not motivate in a positive manner. He tries to use negative tactics to scare us into working harder, for fear we will not have a job...
General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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The role and responsibilities of both leaders and managers in creating and maintaining a healthy organizational culture has differences and similarities, both a leader and a manager have the same goal to have a healthy organization but the approac...
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