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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 997 |
Essay's paper body
Instead of copying the idea of the innovator in toto, the developers come up with new product ideas that suit the manufacturer's needs based on ideas of a number of lead users and in-house developers.
The lead user research typically involves a smaller set of people, the innovators, as compared to the typical market research conducted over a larger set of people...
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The innovators might be derived from a market, which is not at all the target market decided on at the start of the process, as the case aptly shows; however the innovators are somehow related to the innovated product usage. The lead user research requires a lot of networking (to connect to the pioneers and the innovators of the field) as compared to the typical market research...
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