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Topic: Business
Number of pages / Number of words: 3 / 784
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Launching a new product under a strong existing brand name gives the new brand instant recognition and credibility while using much less advertising outlay.

Microsoft was a very successful marketer in the 1980s and 1990s in many respects because it was able to convince corporations that its less technically capable and less innovative products than those produced by others, such as Apple and UNIX, were nonetheless the best choice for businesses operating personal computers...


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Microsoft also successfully convinced businesses to upgrade software frequently, even in the absence of major innovations. On the other hand, more recently the company has fallen into disfavor as its anti-competitive practices became widely known and companies and consumers have become more aware of its shortfalls...


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Brand Personality Creation Through Advertising Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Evaluate the importance of branding, and brand loyalty, to successful marketing. Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? marketing strategy case study brand consolidation Nokia Brand Marketing Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Creation Of Brand Personality Through Advertising Low Costs, Strong Brand: AirAsia’s Formula for profitability Marketing and Brand Management The Effect of Brand-Name Placement on Television Advertising Effectiveness

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