Buy custom 2b marketing

Essay's paper info
Topic: Business
Number of pages / Number of words: 3 / 784
Essay's paper body

Launching a new product under a strong existing brand name gives the new brand instant recognition and credibility while using much less advertising outlay.

Microsoft was a very successful marketer in the 1980s and 1990s in many respects because it was able to convince corporations that its less technically capable and less innovative products than those produced by others, such as Apple and UNIX, were nonetheless the best choice for businesses operating personal computers...

Essay fragment Read more

Need an Essay?

Choose one of the options below

Custom Written Essays

  • Order plagiarism free custom written essay
  • All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99 /page
Order Custom Paper

Full Access to Essays Database

  • This option gives you the immediate access to all 184 988 essays
  • You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Buy Database Access

If at our website you can not find any essay you need for your study, you can order a paper on any topic with us.
Our company employs only qualified writers that are Master's and PhD holders.

Order custom written essay

  • Research papers are written by professional writers
  • Requirements are always met
  • Posibility to control the working process of your paper
  • A chance of becoming the best student in your class.

Microsoft also successfully convinced businesses to upgrade software frequently, even in the absence of major innovations. On the other hand, more recently the company has fallen into disfavor as its anti-competitive practices became widely known and companies and consumers have become more aware of its shortfalls...

Essay fragment

General points of the essay

Brand Personality Creation Through Advertising Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Celebrity endorsements of high involvement brands evoke cognitive evaluations that can erode brand equity and affect celebrity credibility Evaluate the importance of branding, and brand loyalty, to successful marketing. Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? marketing strategy case study brand consolidation Nokia Brand Marketing Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Creation Of Brand Personality Through Advertising Low Costs, Strong Brand: AirAsia’s Formula for profitability Marketing and Brand Management The Effect of Brand-Name Placement on Television Advertising Effectiveness

Essays related to the topic
Title Pages / Words Select
Marketing essay 1 / 251
Advertising essay 1 / 232
Branding essay 2 / 334
Ferrari essay 1 / 236
Understanding Of Brand essay 2 / 350
Zara Who Is Your Brand essay 2 / 301
Branding essay 2 / 413
load_url('requests.php', 'nocache', null);