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These factors are then given weights, and measured in an index. This index will help specifically market to regions where the best potential for growth is located, and better allocate marketing funds. In addition, the company can also use past sales analysis in its forecasting. Past sales analysis is the use of past tends in sales to help determine future sales potential (Kotler & Keller, 2006)...
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In addition, the company can also use past sales analysis in its forecasting. Past sales analysis is the use of past tends in sales to help determine future sales potential (Kotler & Keller, 2006). At times, by looking at past trends it is possible to see emerging developments with similarities to past trends...
General points of the essay
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