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Topic: |
Book Reports
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Number of pages / Number of words: |
4 / 885 |
Essay's paper body
The company chooses their main target as women, limits its distribution solely to large retailers and does not have any middle level sales employees to keep tracks of orders. Trap-Ease has to rethink their marketing strategy and seek to create customer awareness concerning the offered product. They need to communicate the value of the product by utilizing sales force and advertising to announce and promote the product...
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They need to communicate the value of the product by utilizing sales force and advertising to announce and promote the product. Recently, the product is fresh in the market and most people are unaware of it. Martha should change her mind about the need of advertising. An advertisement for TV, which briefly explains the most powerful features of the new mousetrap, would be very effective to communicate with the vast majority of people...
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General points of the essay
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