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| Topic: |
Book Reports
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| Number of pages / Number of words: |
5 / 1397 |
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This may make or break a customer which means that competition from substitutes is a moderate force in the market. For Kmart, the customers using substitutes for their product may be a tough one for them to outlive. However, there are other external forces that affect the market which may not be so difficult for them to compete in...
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However, there are other external forces that affect the market which may not be so difficult for them to compete in. One of these could be the entry of new entrants or competitors in the market.
Every company has to be concerned about the threats of new competitors. The cost to open a store and compete in this market is not ridiculous however with the competition being as high as it is today it would be hard to succeed unless it was a large a chain or they differentiated themselves in a way that the consumer felt the product was worth the money...
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