Buy custom Superior Stores
Essay's paper info
Topic: |
Book Reports
|
Number of pages / Number of words: |
4 / 955 |
Essay's paper body
Supply Chain/Trade:
- In 2002, there were four grocery stores that accounted for more than 85 percent of all food sales in Centralia
e. External Opportunities and Threats:
- Superiorâs price differential could cause them to lose market share since store sales were below budgeted levels in the first quarter of 2003
- Lack of store image and positioning (North Fairview)
Identification of Alternatives
a...
Essay fragment
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Optional Strategies:
- Do Nothing
- Implement the everyday low pricing strategy across the board because of the fact that Superiorâs prices are higher than the competition at a time of growing price consciousness
- Advertise everyday low priced products on television
Evaluation of Alternatives
a...
Essay fragment
General points of the essay
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