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Essay's paper info

Topic:	Book Reports
Number of pages / Number of words:	1 / 264

Essay's paper body

I. Summary

Company founded in 1966 byÂ§ Robert Mondavi in Napa Valley, California

Company vision to make CaliforniaÂ§ a recognized wine producing region alongside great winemaking regions of Europe

Major focus on technology and wine growing techniquesÂ§

Â§ Production of premium to super ultra premium wines

Mondavi focuses onÂ§ personal sales, wine competitions, and lavish parties to promote the wines rather than conventional advertising

Mondavi has a portfolio of premium toÂ§ super ultra premium wines to fill various price points and niches in domestic wine marke

Robert Mondavi Corp...

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