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Essay's paper info
Topic: Book Reports
Number of pages / Number of words: 34 / 9455
Essay's paper body

They must undertake market research to find out what their

customers want so they can produce to their needs.

Understanding and keeping ahead of the competition

One of the key factors in any market is the existence and strength of

the competition. In a competitive environment organisations are forced

to be on their toes...


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They cannot allow rivals to gain advantages by

offering lower prices or goods customers perceive to be substantially

better.

In order to be successful, organisations will gear activities to being

better than their competitors, and to keeping up with any improvements

competitors make. Coca-Cola must be in front of their rivals so that

their product is at the top...


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General points of the essay

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