Buy custom POSITIONING: The Battle of your Mind
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Book Reports
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10 / 2555 |
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You build brand loyalty in a supermarket the same way you build mate loyalty in a marriage. You get there first and then be careful not to give them a reason. The hard way to get into a person's mind is second. The advertising industry is learning the lesson, the hard way. With the magic of money and enough bright people, some companies feel that any marketing program should succeed...
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But, that isn't right. To understand how we got to where we are today, it might be helpful to take a quick look at recent communication history. In the product era, the advertising people focused their attention on product features and customer benefits. They looked for a USP. In the image era, successful companies found that reputation or image was more important in selling a product than any specific product feature...
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General points of the essay
POSITIONING: The Battle of your Mind
Positioning: The Battle For Your Mind by Al Ries and Jack Trout
A CASE FOR BRAND LOYALTY
Brand Loyalty
Build A Bear Build A Memeory
Case Study: Build-A-Bear: Build-A-Memory
Evaluate the importance of branding, and brand loyalty, to successful marketing.
Increasing Brand Loyalty In The Hospitality Industry
True Brand Loyalty
to build a fire
CSR on loyalty
Loyalty
The role of loyalty programs in behavioral and affective loyalty
build to order or build to forecast
How to build your own pc
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