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Topic: Book Reports
Number of pages / Number of words: 3 / 806
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The Line-Extension Trap

Line extension has become the marketing sickness of the past decade. Why it seldom works.

Chapter 13. When Line Extension Can Work

There are cases, however, of successful line extension (GE, for example.) A discussion of when to use the house name and when to use a new name...


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Positioning a Company: Xerox

Xerox owns the copier position. But as Xerox moves into the office automation field, how should the company be positioned?

Chapter 15. Positioning a Country: Belgium

The answer to the problems of a national airline like Sabena Belgium World Airlines is to position the country, not the airline...


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POSITIONING: The Battle of your Mind Positioning: The Battle For Your Mind by Al Ries and Jack Trout “Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry Brand Extension coke marketing plan for line extension Double Line method and the Straight Line Method Montecito State College - Division of Extension Studies micheline brand extension When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Extension Program: Agriculture in Industrializing Place Who Wants To Be Next In Line A Plea For The Extension And Improvement Of The An Extension of Persuasion Leg Extension with Asians Life Extension

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