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| Topic: |
Book Reports
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| Number of pages / Number of words: |
16 / 4272 |
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At the 1996 annual gathering of the Social Investment Forum, a trade group that promotes companies purporting to be more ethical, Steltenpohl talked of his Zen-like approach to business. He was feted as a pioneer.
The buzz on Odwalla was based on the perceived intentions of the company. "We believe that this intense caring will translate into a superior product, giving Odwalla a distinct competitive advantage," read one report by the securities firm Adams, Harkness & Hill...
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"We believe that this intense caring will translate into a superior product, giving Odwalla a distinct competitive advantage," read one report by the securities firm Adams, Harkness & Hill.4 "Respecting the fruit means inspecting it to ensure that it is of high quality before being pressed. It means treating the fruit like a living thing and handling it in the gentlest way possible...
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