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Topic: Book Reports
Number of pages / Number of words: 2 / 532
Essay's paper body

Reichenberger became CFO of Nestle in April 2001 and he

has overseen a move away from traditional forecasting. This process required each Nestle subsidiary to produce

detailed figures predicting its performance over the next two to three years. The work devoured man-hours and

produced results which were at best out of date when the data was finally collated and at worst inaccurate due to a

tendency of some business units to talk up their prospects...

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He comments: "We do not ask any more for really detailed

numbers for the next three years or so, what we want to focus on is five and 10 years out and how the company will

look then. Then we set milestones for how we will get there."

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