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| Topic: |
Book Reports
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| Number of pages / Number of words: |
19 / 5139 |
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Marketing research is the ‘scientific’ approach to building value in the eyes of the organisation’s target market. The aim of research is to find, in a systematic way, reliable, unbiased answers to questions about the market for goods or services and to look at ideas and intentions on many issues...
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Marketing research is often concerned with the process of collecting, analysing and interpreting the facts to establish what it is that people want and why they want it.
It is employed by marketing management in the planning, evaluation and control of marketing tactics and strategy, but it is also of use in helping to make policy decisions in the non-commercial public sector...
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AE target market
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