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When brand is regarded as living thing, trademark or brand can be compared as person. In other word, one brand is a man with a name, birth, image, character and may be dead in the end. The process we use to evaluate value, price or importance of him can be called the evaluation of Brand Equity.

In order to judge or evaluate somebody, steps and factors are needed...

When brand is regarded as living thing, trademark or brand can be compared as person. In other word, one brand is a man with a name, birth, image, character and may be dead in the end. The process we use to evaluate value, price or importance of him can be called the evaluation of Brand Equity.

In order to judge or evaluate somebody, steps and factors are needed...

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