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Topic: Book Reports
Number of pages / Number of words: 20 / 5443
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Keeping the customer is the job of others; the creation of that customer is the realm of marketing. Bibliography lists 6 sources. Mk.wps

Marketing’s Importance To Small Business : A 6 page paper identifying and relating the importance of major marketing concepts to the success of the small business...


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A Los Angeles executive gift service is used as example throughout. The business desparately needed to expand its customer base and employed the services of a marketing consultant who failed to consider all the needs of the business and the market targeted. Another consultant explains what went wrong and why...


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The Customer Comes Second A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Acquisition And Keeping Customers In Today’S Volatile Market Customer Needs Customer Satisfaction Customer Satisfation Customer Service Customer force Customer relationships marketing Customer Internet, Internationalisation and Customer Value Creation - The Case of Medical Information On the Internet MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing and Customer Relationships Worksheet Meet Your Next Customer Strategic Marketing and the Four P's of Market Research

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