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Areas and countries into which it is operating ( diversification)
4. Economies and diseconomies of scale.
5. Joint venture, acquisitions, mergers, licensing, franchising etc.
6. Break even point.
7. Marketing Research conducted.
8. Strategy adopted (Country wise) referring to all business models adopted...
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Application of all Ps of Marketing.
10. Product life cycle. ( National International)
11. Outsourcing operation if any.
12. Source of finance (Capital).
13. Business cycle (Ups and down of the company)-strategy adopted to control the same.
14. Cultural issues the company had to face.
15. Political risks if any...
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