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| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 717 |
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At first, consumers did not know much about Barbie so Mettel enlisted the service of Takara, a Japanese toy specialist. Mattel learned that Barbie’s legs are too long and her chest is too large. They changed Barbie to look appearance and physical attributes and Japanese aesthetics.Barbie’s eyes were changed blue to brown… Mattel also noticed that Japanese girls preferred American Barbie which became top selling doll in Japan...
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Mattel achieved success by attempting to adapt Barbie to Japanese culture and made American Barbie get more market share. And wee see the original American Barbie has high demand in this market so Mattel would have a strong advantage for market share.
3. What strategy should Mattel employ to combat the threat from the Susi Doll in Latin America?
Susi doll advantages are lower price and their doll Susi has a realistic physical attributes of Brazillian touches but Barbie does not have and I think maybe Susi doll manufactured Estrela older than Barbie in Brazil market...
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General points of the essay
Consumers In Society
Consumers’ Trade-Off Between Relationship, Service Package And Price
a consumers report
Our Barbie Ourselves
Sr. Resource Specialist
Japanese dining history and foods of Izakaya and Japanese table manners
Barbie
barbie!!
Computer Forensics Specialist
International trade specialist
Male Consumers
Barbie Doll: Man vs. All
Specialist
Computer Specialist
System Specialist
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