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Essay's paper info
| Topic: |
Book Reports
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| Number of pages / Number of words: |
1 / 268 |
Essay's paper body
The Role of Promotion: Communication to build and maintain favorable relationship by informing and persuading target audiences to view an organization positively and to accept its products. While a company overall role of promotion is to stimulate product demand.
Objectives of Promotion:
? Create awareness
? Stimulate demand
? Encourage product trail
? Identify prospects
? Retain loyal customers
? Facilitate user support
Create awareness: For E-Health to introduce a new product, making customers aware of the product is crucial to initiating the product adoption process...
Essay fragment
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The Role of Promotion: Communication to build and maintain favorable relationship by informing and persuading target audiences to view an organization positively and to accept its products. While a company overall role of promotion is to stimulate product demand.
Objectives of Promotion:
? Create awareness
? Stimulate demand
? Encourage product trail
? Identify prospects
? Retain loyal customers
? Facilitate user support
Create awareness: For E-Health to introduce a new product, making customers aware of the product is crucial to initiating the product adoption process...
Essay fragment
General points of the essay
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