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Topic: Book Reports
Number of pages / Number of words: 4 / 930
Essay's paper body

1992

Sears wants them to sell their Eagle tire brand

Proposed this once before and Goodyear declined Sears, but now Goodyear’s sales are declining and people are starting to get their tires replaced at Sear’s more

2 factors made them think about it:

1. Goodyear tires had a 3.2% decline in mkt share for passenger car replacement tires in the US - Club stores, discount tire retails and coupling of multiple brands at mass merchandisers aided the decline in market share of Goodyear

2...


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1992

Sears wants them to sell their Eagle tire brand

Proposed this once before and Goodyear declined Sears, but now Goodyear’s sales are declining and people are starting to get their tires replaced at Sear’s more

2 factors made them think about it:

1. Goodyear tires had a 3.2% decline in mkt share for passenger car replacement tires in the US - Club stores, discount tire retails and coupling of multiple brands at mass merchandisers aided the decline in market share of Goodyear

2...


Essay fragment

General points of the essay

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