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| Topic: |
Book Reports
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| Number of pages / Number of words: |
8 / 2161 |
Essay's paper body
Even in the food industry, where tastes are largely local, companies are looking for opportunities to standardize. Even if identical offerings cannot be made in different markets, companies are developing a core product with minor customization, such as a different blend of coffee, to appeal to local tastes...
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There are pitfalls however to be avoided. Customer preferences vary across countries. Let us say all these are carefully taken note of and some ‘average’ preference arrived at. Based on this, if a company develops a new product, it may well and up pleasing no one. As Kenichi Ohmae has remarked in his book, ‘The Borderless World’: “When it comes to product strategy, managing in a borderless economy doesn’t mean managing by averages...
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General points of the essay
Global Marketing Strategy
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
Asian Fast Food Opportunities (Australia)
Equal Opportunities In The Publishing Industry
Food Service Opportunities
global yet local
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
Kentucky Fried Chicken and the Global Fast-Food Industry
kentucky friend chicken and the global fast food industry
kfc and global fast food industry
MARKETING AND STRATEGY - Organic food
The Global Strategy of Nike's Industry
Many tastes are better than one (Slow Food Movement)
Ethical Issues with Fast Food Companies
Glocal Product Design: A Sustainable Solution For Global Companies In Regional And/Or Local Markets
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