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Book Reports
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3 / 781 |
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The consumer has no choice but to buy what doctor says. However, when we look at the buyer's power, we look at the influence they have on the prices of the product.
In pharma industry, the buyers are scattered and they as such does not wield much power in the pricing of the products. However, government with its policies, plays an important role in regulating pricing through the NPPA (National Pharmaceutical Pricing Authority)...
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However, government with its policies, plays an important role in regulating pricing through the NPPA (National Pharmaceutical Pricing Authority).
Bargaining power of suppliers
The pharma industry depends upon several organic chemicals. The chemical industry is again very competitive and fragmented...
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